Food & Beverage
Revolutionizing Lead Generation for Food & Beverage M&A Deal Sourcing
A buyer targeting regional food and beverage operators needed proprietary deal flow in a market where brokers control the listed inventory and multiples are bid up.
The challenge
Listed food and beverage deals arrive pre-shopped with 20+ competing buyers. Owners in this space rarely respond to cold outreach and are wary of anyone who sounds like a broker.
What we built
- Buy-box mapping across sub-verticals, revenue bands and geographies before a single dollar of spend.
- Direct-response ad creative written from the owner's perspective — succession, retirement, partner buyouts.
- A conversion path that qualifies on revenue, owner involvement and timeline before a call is ever booked.
- Weekly creative iteration against cost per qualified conversation, not vanity impressions.
What it produced
- A consistent pipeline of exclusive, owner-initiated conversations.
- Sellers who had never spoken to another buyer or broker.
- Negotiations without a competitive bid process driving the price up.
“Every conversation was with an owner who raised their hand for us — not a listing everyone else already saw.”
Results vary by buy box, industry, geography and budget. Nothing here is a guarantee of specific lead volume, cost per lead or closed transactions.
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