Home Services
Transforming M&A: Unveiling Hidden Opportunities in Home Services
HVAC, plumbing, electrical and roofing owners are the most sought-after targets in lower middle market M&A — and the hardest to reach at scale.
The challenge
Thousands of qualified operators, no central list, and an inbox full of private equity cold emails. The buyer was competing against every other platform in the space.
What we built
- Geographic and revenue-band targeting matched exactly to the platform's tuck-in criteria.
- Creative built around what trades owners actually care about: crew retention, payout structure, staying on or stepping out.
- Landing pages that speak owner-to-owner rather than fund-to-target.
- Speed-to-lead follow-up so every inquiry is contacted while intent is hot.
What it produced
- Steady inbound from owners actively considering an exit.
- Tuck-in opportunities surfaced outside of any broker process.
- A channel the buyer can dial up or down as integration capacity allows.
“We stopped chasing brokers and started fielding calls from owners who wanted to talk to us.”
Results vary by buy box, industry, geography and budget. Nothing here is a guarantee of specific lead volume, cost per lead or closed transactions.
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