SaaS & Technology
Building the Future: Driving SaaS Acquisition Opportunities With Digital Advertising
A technology acquirer wanted bootstrapped SaaS and services businesses that would never appear in a banked process.
The challenge
Founders of profitable, bootstrapped software companies are not on any list, do not answer cold calls, and are pitched constantly by search funds.
What we built
- Targeting by ARR band, category and founder profile rather than firmographic guesswork.
- Ads that speak to founder fatigue, growth ceilings and clean transitions.
- A self-qualifying application capturing ARR, churn, team size and timeline.
- Continuous testing across platforms to find the cheapest qualified founder conversation.
What it produced
- Direct access to founders with no banker and no competing process.
- Better economics than a run auction on comparable assets.
- A repeatable sourcing motion the team controls end to end.
“Proprietary flow is the entire edge in software right now. This is how we get it.”
Results vary by buy box, industry, geography and budget. Nothing here is a guarantee of specific lead volume, cost per lead or closed transactions.
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